Increasingly, art buyers want to feel a personal connection with an artist before purchasing artwork. Both shared aesthetic values and sense of friendship are often decisive factors in buying art.
Open studio events add vitality to a creative career. Open studio aficionados appreciate developing a connection with an artist, in getting glimpse at workspaces and art making processes.
Cool and casual
People who feel intimidated visiting a gallery may find open studio events a less formal and more comfortable way to enjoy art.
The New Bedford Open Studios (NBOS) offered its first glimpse into urban artist’s workspaces 12 years ago, when it was held in one mill studio complex on Cove Street. The event has been held annually since, and has expanded to accommodate a growing New Bedford arts scene. NBOS now unites eight studio buildings and over 90 artists throughout the city for a weekend of art and festivity.
NBOS management changes yearly. This model allows a fresh perspective to impact each annual open studios event, but it can be a challenge to maintain consistency. The large-scale annual event is difficult to organize, and expanding to offer smaller open studio events and a variety of art activities increases the complexity.
According to Dan Kamman, former NBOS Director, the most challenging aspect of managing a large group of artists with individual needs and opinions is maintaining consistent, frequent contact with participants.
Bristol & Warren
In 2012, a new open studios event is enlivening the East Bay, Rhode Island area. ART Night: Bristol and Warren Gallery and Open Studio Tours offers a night of art and celebration once a month, March through November. ART Night unites two unique communities in a partnership between Bristol Independent Galleries and The Warren Arts Initiative.
Instead of taking place over a weekend or two and featuring many open studios and artists, ART Night takes place the last Thursday of each month, each time focusing on two featured artists who open their studio doors to the public.
“Both Bristol and Warren are densely packed with artists. We need to use every type of media we have to communicate so everyone who wants to participate gets the word - because we want to grow.
Read the whole article in the June Issue of South Coast Insider